Oct 19, 2017


  • San Diego International Airport
  • San Diego, CA, United States
Full time Airport Line Employee Business Development Sales and Marketing

Job Description


Results driven network strategist is required to develop sound aviation forecasts as well as build and maintain key relationships with airline and local stakeholders. The Network Strategist works as an integral part of the air service development team to bolster air service business cases by developing accurate route-specific and airport passenger/cargo forecasts. The ideal candidate will need to relate and impart information from a diverse set of airline and local bi-national constituencies including tourism leaders, travel service providers, hoteliers, business travel officers, attractions, convention organizers and major importers/exporters. Strong analytical, forecasting, and interpersonal and communication skills will be required for this role. Performs additional duties as assigned.


The following statements are intended to describe the general nature and level of work preformed by people assigned to the classification.  They are not intended to be an exhaustive list of responsibilities, duties and skills required of personnel so classified.

  1. Create a highly customer-focused outreach program enhancing SDCRAA relationships with its business constituencies, community, citizen groups, government agencies and the public.
  2. Identify, establish and maintain positive working relationships with community partners in order to enhance SDCRAA’s position in the Southern California community and to increase support with air service development efforts.
  3. Identify, establish and maintain ongoing relationships with the local business community, travel agencies and corporate travel departments of companies in the region to build awareness of the SAN airlines, support the carriers SAN service and to assist with future air service development efforts.
  4. Maintain frequent contact with the sales and marketing teams for the airlines and the air forwarder community serving SAN to stay abreast of their efforts, providing ongoing new business leads and ongoing introductions to our community partners and businesses in order to increase San Diego originating traffic.
  5. Identify, create and develop marketing strategies for SAN’s new airlines and underperforming markets to increase awareness in the Southern California market.
  6. Develop and manage communications vehicle to support local business development efforts.
  7. Manage SDCRAA’s relationship with tour operators and participate in industry events targeting this customer base.
  8. Responsible for maintaining an internal database of Southern California and Northwestern Mexican businesses and their travel or air cargo needs and identifying new business leads for the database through networking, event participation, meetings, referrals and media outlets.
  9. Identify and manage external resources/studies that further develop the local market business case to international regions for passengers and air cargo.
  10. Assist with air service development efforts for SAN with airlines, tour operators and charter companies, including visits to company headquarters to meet with planning teams to recruit new air service; represent SAN at network planning conferences.
  11. Forecast aggregate traffic for the airport and potential routes (using industry accepted methodologies) for use in air service business cases and development of key airport planning functions including annual budgets.
  12. Performs other duties as assigned.



Knowledge of:

  • Principles and practices of route service development, including passenger air and cargo services.
  • Market trends, economic conditions, and airline business economics in the aviation industry.                 
  • Air transportation data collection and reporting standards.
  • Air carrier operating models, route structures, and alliances.
  • The techniques involved in forecasting possible air service including use of a sound industry-accepted methodology like Quality of Service Index (QSI).
  • Effective business written and verbal communications and correct English usage. Effective and compelling public speaking abilities.
  • Knowledge of Spanish language preferred.
  • Research methods and analysis techniques.

 Ability to:

  • Analyze and interpret data to support the planning, development and implementation of comprehensive service and route development strategies and plans to meet Authority goals and objectives to increase airport utilization and stimulate economic development.
  • Analyze complex issues to support recommendations for service development and strategies.
  • Present information, proposals and recommendations clearly and logically to support the air service program.
  • Support Authority staff effectively in interactions and negotiations with airline executives and officials and with Department of Transportation representatives on sensitive and high-impact route service issues.
  • Represent the Authority effectively in public settings on sensitive and complex issues.
  • Prepare clear, concise and comprehensive correspondence, reports, studies and other written materials.
  • Exercise sound independent judgment and political acumen within general policy guidelines.
  • Exercise tact, diplomacy and discretion in dealing with highly sensitive and complex issues.
  • Establish and maintain highly effective relationships with Authority executives and managers, representatives of other public agencies, airline/air carrier representatives, aircraft manufacturers and technology manufacturers; travel and trade industry representatives, representatives of community, professional and business organizations, the media, the public and others encountered in the course of work.


A typical way of obtaining the knowledge, skills and abilities outlined above is graduation from a four-year college or university with a major in marketing, business administration, aviation management, transportation economics, aeronautics, aeronautical science, or a closely related field; and at least 5 years of progressively responsible experience in air carrier or airport operations and/or management; or an equivalent combination of training and experience.

JOB LOCATION San Diego, California, United States

DEPARTMENTAir Service Development (63)

POSITION TYPEFull-Time/Regular


SALARY62,450.00 - 99,969.00 USD


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